The FAR method to describe your products and services
What is FAR?
FAR stands for:
How is this helpful?
The far method is an easy and effective way to write and convey your products and services for your marketing materials – use them when you are creating an advertisement, writing a description for your website, telling a potential client “what you do”!
How to create them
• Feature(s) – describe the key feature/what your product does or what your service is
• Advantage – what is the benefit that this product or service provides? In comparison to your competition how are you an expert?
• Return – ROI (Return On Investment) What’s in it for me? Why or what would a customer “get” from purchasing from you?
When crafting your Return message, below are the top reasons people will buy:
1. Save time; Save money
2. Make money
3. Avoid effort
4. Increase happiness
5. Find Success
6. Be pain free – Better health
7. Have fun
8. Gain praise
9. Feel safe/secure
10. Feel liked/loved/popular
Need help with your messaging? Call me 289-385-1711 or email me at firstname.lastname@example.org